Featured Item
OHMA Benefits YOUR Company!
The OHMA was organized in 2001 to serve its members and anyone interested in learning more about On Hold Messaging.
OHM agencies benefit through their affiliation with the OHMA. By displaying the association logo on their promotional materials, member companies distinguish themselves from other providers, assuring prospective customers that they are among the industry's top companies. Members can take advantage of networking and information-sharing opportunities. They are also invited to attend the Association's annual conference, at which topics important to the industry are addressed.
The OHMA serves its members' customers and prospects primarily as a reliable source of information. Also, in the event of an unresolved service issue or other type of complaint, OHM customers can bring their grievance to the attention of the OHMA board. Members not involved in the dispute will serve as an impartial third-party mediator.
Currently, the OHMA has approximately 70 member companies throughout the world.
News
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Higher Standards For OHMA Members
OHMA Holds its Members
to a Higher Standard
More >> Monday, June 09, 2008
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2009 Conference News!
Mark Your Calendar!
The 2009 OHMA Annual Conference and Expo is scheduled! More >> Wednesday, June 18, 2008
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Music On Hold Copyrights and Licensing...Fact or Fiction
If I Play Do I Really Have To Pay? More >> Monday, June 23, 2008
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On Hold Statistics
"Executives spend 15 minutes a day or 68 hours a year on hold." - USA Today
"41% of American consumers have initiated a purchase over the phone in the last year." - American Teleservices Association
"On average, seven out of ten callers are placed on hold."
- Inbound/Outbound
"94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center
Jefferson Denneandrus, a research firm, found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.
Survey results found that 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. - MaxiMarketing
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus "dead air" or "background music," and up to 17% longer than radio. - Infomax, Inc.
"The average person will spend 1.2 years on hold." - Woman's World Magazine
"34% of callers who hang up will not call back." - Voice Response, Inc.
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